Skip to main content

Interaction Design for Countries with a Traditional Culture: A Comparative Study of Income Levels and Cultural Values

  • Conference paper
Book cover People and Computers XIX — The Bigger Picture

Abstract

It is often necessary to take differences in cultural values and ways of thinking into account when doing interaction design for use in other countries. This paper presents an empirical study of cultural differences between a low-income traditional country and a high-income developed country, and how these differences are reflected in design decisions made in the two countries. The study identifies differences in design decisions and possible consequences of them. The results indicate that the attitudes to reliability are the same in the two countries. The study identifies differences between the two countries as regards attitudes to privacy and honesty and describes how they can be taken into account when doing interaction design for use in other low-income countries.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Chua, Y. T. [1999], Robbed — An Investigation of Corruption in Philippine Education, Philippine Center for Investigative Journalism.

    Google Scholar 

  • Dray, S. & Mrazek, D. [1996], A Day in the Life: Studying Context across Cultures, in E. M. del Galdo & J. Nielsen (eds.), International User Interfaces, John Wiley & Sons, pp.242–55.

    Google Scholar 

  • Ford, G. & Gelderblom, J. H. [2003], The Effects of Culture on Performance Achieved through the Use of Human-Computer Interaction, in J. Eloff, A. Engelbrecht, P. Kotzé & M. Eloff (eds.), Proceedings of the 2003 Annual Research Conference of the South African Institute of Computer Scientists and Information Technologists on Enablement through Technology (SAICSIT’03), ACM Press, pp.218–30.

    Google Scholar 

  • Foucault, B., Russell, R. S. & Bell, G. [2004], Techniques for Researching and Designing Global Products in an Unstable World: A Case Study, in E. Dykstra-Erickson & M. Tscheligi (eds.), CHI’04 Extended Abstracts of the Conference on Human Factors in Computing Systems, ACM Press, pp. 1481–4.

    Google Scholar 

  • Hall, E. T. [1959], The Silent Language, Doubleday.

    Google Scholar 

  • Hofstede, G. [2001], Culture’s Consequences, second edition, Sage Publications.

    Google Scholar 

  • Inglehart, R. [1997], Modernization and Postmodernization — Cultural, Economic and Political Change in 43 Societies, Princeton University Press.

    Google Scholar 

  • Marcus, A., Baumgartner, V.-J. & Chen, E. [2003], User Interface Design and Culture, in C. Stephanidis & J. Jacko (eds.), Human-Computer Interaction, Theory and Practice. Proceedings of Human-Computer Interaction International 2003, Vol. 2, Lawrence Erlbaum Associates, pp. 153–157.

    Google Scholar 

  • Mullett, K. & Sano, D. [1995], Designing Visual Interfaces, SunSoft Press.

    Google Scholar 

  • Nardi, B. A. [1997], The Use of Ethnographic Methods in Design and Evaluation, in M. Helander, T. K. Landauer & P. V. Prabhu (eds.), Handbook of Human-Computer Interaction, second edition, North-Holland, pp.361–6.

    Google Scholar 

  • Nisbett, R. E. [2003], The Geography of Thought, Nicholas Brealey Publishing.

    Google Scholar 

  • Prabhu, G. & Harel, D. [1999], GUI Design Preference Validation for Japan and China — A Case for KANSEI Engineering, in H.-J. Bullinger & J. Zieger (eds.), Proceedings of the 8th International Conference on Human-Computer Interaction (HCI International’ 99), Lawrence Erlbaum Associates, pp. 521–5.

    Google Scholar 

  • Singh, S. & Kotzé, P. [2003], The Socio-political Culture of Users, in M. Rauterberg, M. Menozzi & J. Weeson (eds.), Human-Computer Interaction — INTERACT’ 03: Proceedings of the Ninth IFIP Conference on Human-Computer Interaction, IOS Press, pp.900–3.

    Google Scholar 

  • Str0m, G. [2002], The Telephone Comes to a Filipino Village, in J. E. Katz & M. Aakhus (eds.), Perpetual Contact: Mobile Communication, Private Talk, Public Performance, Cambridge University Press, pp.274–83.

    Google Scholar 

  • World Bank Group [2005], GNI Per Capita 2003, http://www.worldbank.org/data/quickreference/quickref.html (last accessed 2005-02).

    Google Scholar 

  • World Values Survey [2005], Value Map (The Inglehart Map), http://www.worldvaluessurvey.org/images/feature_pics/valuemap.gif (last accessed 2005-02).

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2006 Springer-Verlag London Limited

About this paper

Cite this paper

Strøm, G. (2006). Interaction Design for Countries with a Traditional Culture: A Comparative Study of Income Levels and Cultural Values. In: McEwan, T., Gulliksen, J., Benyon, D. (eds) People and Computers XIX — The Bigger Picture. Springer, London. https://doi.org/10.1007/1-84628-249-7_19

Download citation

  • DOI: https://doi.org/10.1007/1-84628-249-7_19

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-84628-192-1

  • Online ISBN: 978-1-84628-249-2

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics