Abstract
In this paper we present a study of the legal issues raised by Agent Mediated Electronic Commerce. We propose to explore the problems associated with personalised communication over the Internet, using a home shopping agent scenario as our case study. This work is the result of the collaboration between Esprit projects ECLIP and AIMedia. AIMedia investigates agent technology for personalised advertising over the Internet for retail applications. ECLIP provides legal assistance and expertise. We first present the AIMedia project, it goal and agent approach to personalised communication on the Internet. We then review existing European directives and their national applications, which deal with the relevant legal issues. This entails advertising, personal data protection, and private international law. We conclude with requirements drawn from this study, which we believe to be of general relevance.
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© 2000 Springer-Verlag Berlin Heidelberg
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Conan, V., Foss, M., Lenda, P., Louveaux, S., Salaün, A. (2000). Legal Issues for Personalised Advertising on Internet: The AIMedia Case Study. In: Moukas, A., Ygge, F., Sierra, C. (eds) Agent Mediated Electronic Commerce II. AMEC 1999. Lecture Notes in Computer Science(), vol 1788. Springer, Berlin, Heidelberg. https://doi.org/10.1007/10720026_3
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DOI: https://doi.org/10.1007/10720026_3
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