Abstract
Everyday more companies extend the use of Internet apart from informational uses. The progression to more sophisticated Internet usage will need that customers trust on the security of the online transactions and on the security mechanisms involved in this protection. For that reason, moreover the common marketing techniques, some special marketing on Internet security will be needed. In fact, customers already are not satisfied with existing protections in Internet e-commerce services and the future of this potential global marketplace will depend on security.
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Sierra, J.M., Hernández, J.C., Ponce, E., Manera, J. (2005). Marketing on Internet Communications Security for Online Bank Transactions. In: Gervasi, O., et al. Computational Science and Its Applications – ICCSA 2005. ICCSA 2005. Lecture Notes in Computer Science, vol 3483. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11424925_135
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DOI: https://doi.org/10.1007/11424925_135
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