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Investigating Social Software as Persuasive Technology

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Persuasive Technology (PERSUASIVE 2006)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 3962))

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Abstract

Social software (SSW), nowadays increasingly widespread, has excellent potential for use as persuasive technology. What differentiates it from many other persuasive technology platforms is that it is inherently collective, making group dynamics a powerful factor in any SSW context of persuasion. Based on the psychology of groups, persuasion, and cross-cultural theory, we discuss affiliation, access, and participation as themes that are important in understanding SSW’s use as a persuasive technology platform.

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Author information

Authors and Affiliations

  1. Victoria University of Wellington, Wellington, New Zealand

    Rilla Khaled, Pippin Barr & James Noble

  2. Human Oriented Technology Lab, Carleton University, Ottawa, Canada

    Robert Biddle

Authors
  1. Rilla Khaled
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  2. Pippin Barr
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  3. James Noble
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  4. Robert Biddle
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Editor information

Editors and Affiliations

  1. Eindhoven University of Technology, Den Dolech 2, 5600MB, Eindhoven, The Netherlands

    Wijnand A. IJsselsteijn

  2. Technology Management, Eindhoven University of Technology, PO Box 513, 5600, Eindhoven, MB, The Netherlands

    Yvonne A. W. de Kort

  3. Department of Human-Technology Interaction, Eindhoven University of Technology, P.O.Box 513, 5600, Eindhoven, MB, The Netherlands

    Cees Midden

  4. Faculteit Industrial Design, Technische Universiteit Eindhoven, Postbus 513, 5600, Eindhoven, MB, The Netherlands

    Berry Eggen

  5. Industrial Design Department, Eindhoven University of Technology, P.O. Box 513, 5600, Eindhoven, MB, The Netherlands

    Elise van den Hoven

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© 2006 Springer-Verlag Berlin Heidelberg

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Khaled, R., Barr, P., Noble, J., Biddle, R. (2006). Investigating Social Software as Persuasive Technology. In: IJsselsteijn, W.A., de Kort, Y.A.W., Midden, C., Eggen, B., van den Hoven, E. (eds) Persuasive Technology. PERSUASIVE 2006. Lecture Notes in Computer Science, vol 3962. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11755494_15

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  • DOI: https://doi.org/10.1007/11755494_15

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-34291-5

  • Online ISBN: 978-3-540-34293-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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