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How Artificial Intelligent Agents Do Shopping in a Virtual Mall: A ‘Believable’ and ‘Usable’ Multiagent-Based Simulation of Customers’ Shopping Behavior in a Mall

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Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 4013))

Abstract

Our literature review revealed that several applications successfully simulate certain kinds of human behaviors in spatial environments, but they have some limitations related to the ‘believability’ and the ‘usability’ of the simulations. This paper aims to present a set of requirements for multiagentbased simulations in terms of ‘believability’ and ‘usability’. It also presents how these requirements have been put into use to develop a multiagent-based simulation prototype of customers’ shopping behavior in a mall. Using software agents equipped with spatial and cognitive capabilities, this prototype can be considered sufficiently ‘believable’ and ‘usable’ for end-users, mainly mall managers in our case. We show how shopping behavior simulator can support the decision-making process with respect to the spatial configuration of the shopping mall.

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© 2006 Springer-Verlag Berlin Heidelberg

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Ali, W., Moulin, B. (2006). How Artificial Intelligent Agents Do Shopping in a Virtual Mall: A ‘Believable’ and ‘Usable’ Multiagent-Based Simulation of Customers’ Shopping Behavior in a Mall. In: Lamontagne, L., Marchand, M. (eds) Advances in Artificial Intelligence. Canadian AI 2006. Lecture Notes in Computer Science(), vol 4013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11766247_7

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  • DOI: https://doi.org/10.1007/11766247_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-34628-9

  • Online ISBN: 978-3-540-34630-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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