Abstract
In order to improve the performance of a data mining model, many researchers have employed a hybrid model approach in solving a problem. There are two types of approach to build a hybrid model, i.e., the whole data approach and the segmented data approach. In this research, we present a new structure of the latter type of hybrid model, which we shall call SePI. In the SePI, input data is segmented using the performance information of the models tried in the training phase. We applied the SePI to a real customer churn problem of a Korean company that provides streaming digital music services through Internet. The result shows that the SePI outperformed any model that employed only one data mining technique such as artificial neural network, decision tree and logistic regression.
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Lee, J.S., Lee, J.C. (2006). Customer Churn Prediction by Hybrid Model. In: Li, X., Zaïane, O.R., Li, Z. (eds) Advanced Data Mining and Applications. ADMA 2006. Lecture Notes in Computer Science(), vol 4093. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11811305_104
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DOI: https://doi.org/10.1007/11811305_104
Publisher Name: Springer, Berlin, Heidelberg
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