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Information and Communication Technologies in Tourism 2005 pp 273–284Cite as

An International Comparison of Approaches to Online Privacy Protection

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Abstract

The Web provides unprecedented opportunities to implicitly and explicitly gather highly detailed data about website visitors, resulting in a real and pressing threat to privacy. Approaches to protecting this personal data differ greatly throughout the world. Most countries follow one of two diametrically opposed philosophies - the self-regulation approach epitomized by the United States, or the comprehensive omnibus legislative approach mandated by the European Union. This paper contrasts these approaches, performs an international comparative analysis of the current situation and highlights how the legislative approach is being adopted as the de-facto standard. The use of trust marks as an alternative solution is also discussed, the effectiveness of each approach examined and the implications for tourism firms highlighted.

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Author information

Authors and Affiliations

  1. Institut de Management Hotelier International ESSEC Business School, Paris

    Peter O'Connor

Authors
  1. Peter O'Connor
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Editor information

Editors and Affiliations

  1. School of Business and Enterprise, Queen Margaret University College, Edinburgh, Scotland, UK

    Andrew J. Frew

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© 2005 Springer-Verlag Wien

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O'Connor, P. (2005). An International Comparison of Approaches to Online Privacy Protection. In: Frew, A.J. (eds) Information and Communication Technologies in Tourism 2005. Springer, Vienna. https://doi.org/10.1007/3-211-27283-6_25

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  • DOI: https://doi.org/10.1007/3-211-27283-6_25

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-24148-6

  • Online ISBN: 978-3-211-27283-1

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