Abstract
The economic literature has clearly shown the potential of the introduction of the ICTs in the management of the firms, starting from the seminal research of the MIT in the Ninetines. The question is if small tourist businesses have used correctly and widely the new technologies, gaining competitive advantages and improving their market results. The paper presents the results of a field research on this topic, managed by the eTourism Research Group in the territory of the Alps, where the tourist offering is based on small — or micro — businesses. The analysis allows to identify both positive and negative results, highlighting some lacks in the use of the Web by the SMTEs and suggesting some areas of improvement.
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Franch, M., Martini, U., Novi Inverardi, P.L., Buffa, F. (2005). Awareness and Exploitation of the Potential of the Web by SMTEs: The Case of Alpine Hotels in Italy and France. In: Frew, A.J. (eds) Information and Communication Technologies in Tourism 2005. Springer, Vienna. https://doi.org/10.1007/3-211-27283-6_29
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DOI: https://doi.org/10.1007/3-211-27283-6_29
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-24148-6
Online ISBN: 978-3-211-27283-1