Abstract
In this paper an analysis is conducted in order to identify empirical regularities of non-buying behaviour and it is found that switching from a no-purchase to a certain brand is proportional to the market share of this brand. Switching from a brand to the no-purchase option is observed to be different. A model is proposed to describe switching behaviour between brands including a no-purchase state from market shares only.
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Wagner, U., Reisinger, H. (2005). The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour. In: Baier, D., Decker, R., Schmidt-Thieme, L. (eds) Data Analysis and Decision Support. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28397-8_35
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DOI: https://doi.org/10.1007/3-540-28397-8_35
Publisher Name: Springer, Berlin, Heidelberg
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