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Soft Computing in Web Information Retrieval

Part of the book series: Studies in Fuzziness and Soft Computing ((STUDFUZZ,volume 197))

Summary

The current boom of the Web Marketing is associated with the revenues originated from search advertising, which has become the driving force sustaining monetization of Web services. The search advertising market is forecast to grow from US $3.6 billion in 2004 to US $11.2 billion by 2010. Further, forecasts suggest that its influence will increase in the upcoming years through diversification and the production of new types of search-related advertising. This rapidly consolidating market involves complex business networks and increasingly sophisticated technology. Thus, the exploitation of new forms of search services requires advances in two fronts: the commercial front and the technology front. In this chapter we discuss in somewhat detail the key concepts and variables related to search advertising, both in the commercial and in the technology fronts.

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Author information

Authors and Affiliations

  1. Computer Science Department, Federal University of Minas Gerais, Belo Horizonte, Brazil

    Marco Cristo & Berthier Ribeiro-Neto

  2. Google Brazil, Belo Horizonte, Brazil

    Berthier Ribeiro-Neto & Paulo B. Golgher

  3. Computer Science Department, Federal University of Amazonas, Manaus, Brazil

    Edleno Silva de Moura

Authors
  1. Marco Cristo
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  2. Berthier Ribeiro-Neto
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  3. Paulo B. Golgher
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  4. Edleno Silva de Moura
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Editor information

Editors and Affiliations

  1. Department of Computer Science and A.I E.T.S.I. Informatica, University of Granada, C/Periodista Daniel, Saucedo Aranda s/n, Granada, Spain

    Enrique Herrera-Viedma

  2. Department of Informatics Systems and Communication (DISCo), Università degli Studi di Milano Bicocca, Via Bicocca degli Arcimboldi, 8 (Edificio U7), 20126, Milano, Itay

    Gabriella Pasi

  3. Department of Computer and Information Sciences, University of Strathclyde, Livingstone Tower, 26 Richmond Street, Glasgow, G1 1XH, Scotland, UK

    Fabio Crestani

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© 2006 Springer-Verlag Berlin Heidelberg

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Cristo, M., Ribeiro-Neto, B., Golgher, P.B., de Moura, E.S. (2006). Search Advertising. In: Herrera-Viedma, E., Pasi, G., Crestani, F. (eds) Soft Computing in Web Information Retrieval. Studies in Fuzziness and Soft Computing, vol 197. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-31590-X_13

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  • DOI: https://doi.org/10.1007/3-540-31590-X_13

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-31588-9

  • Online ISBN: 978-3-540-31590-2

  • eBook Packages: EngineeringEngineering (R0)

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