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Inductive Development of Customer e-Loyalty Theory with Bayesian Networks

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Computer Recognition Systems

Part of the book series: Advances in Soft Computing ((AINSC,volume 30))

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Abstract

The main objective of this paper is to show the use of Bayesian networks in inductive research applied in an e-loyalty study and to investigate whether e-loyalty theories can be discovered by means of Bayesian networks.

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© 2005 Springer-Verlag Berlin Heidelberg

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Jaroński, W., Vanhoof, K., Bloemer, J. (2005). Inductive Development of Customer e-Loyalty Theory with Bayesian Networks. In: Kurzyński, M., Puchała, E., Woźniak, M., żołnierek, A. (eds) Computer Recognition Systems. Advances in Soft Computing, vol 30. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-32390-2_20

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  • DOI: https://doi.org/10.1007/3-540-32390-2_20

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-25054-8

  • Online ISBN: 978-3-540-32390-7

  • eBook Packages: EngineeringEngineering (R0)

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