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CODIRO: A new system for obtaining data concerning consumer behavior based on data factors of high interest determined by the analyst

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Soft Computing as Transdisciplinary Science and Technology

Part of the book series: Advances in Soft Computing ((AINSC,volume 29))

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Abstract

The aim of this paper is to propose a new system for the strategic use of customer data that includes and integrates such differing data sources as company databases, mobile telephone networks and Internet data and is a consumer research support system for the discovery of new marketing opportunities. This system, called CODIRO, will be discussed in this paper using a case study of the effects on sales of processed food product television commercials. A system for verifying the validity of consumer behavior models will also be described and discussed. Use of the CODIRO analysis system makes it easy to introduce, into the analytic model, consumer attitude changes and in-store data of many types that have not been used to measure advertising and promotional activity effectiveness in the past.

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References

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Authors and Affiliations

  1. Faculty of Commerce, Kansai University, Osaka, 564-8680, Japan

    Katsutoshi Yada

Authors
  1. Katsutoshi Yada
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Editor information

Editors and Affiliations

  1. Dept. of Computer Science, Oklahoma State University, North Greenwood Avenue 700, 74106, Tulsa, USA

    Ajith Abraham

  2. Dept. of Computer Science and Systems Engineering, Muroran Institute of Technology, Mizumoto-cho 27-1, 050-8585, Muroran, Hokkaido, Japan

    Yasuhiko Dote

  3. Dept. of Computational Science and Engineering, Nagoya University, Furo-cho, Chikusa-ku, 464-8601, Nagoya, Aichi-ken, Japan

    Takeshi Furuhashi

  4. Institut für Sicherheits-/Prüftechnik, Fraunhofer IPK Berlin, Pascalstr. 8-9, 10587, Berlin, Germany

    Mario Köppen

  5. Division of Complex Systems Technology Graduate School of Engineering, University of Hokkaido, N-13, W-8 060 KITA-KU, Sapporo, Japan

    Azuma Ohuchi

  6. PRESTO Japan Science & Technology Corp. GSSM, University of Tsukuba, 3-29-1 Otsuka, Bunkyo-ku, 12-0012, Tokyo, Japan

    Yukio Ohsawa

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© 2005 Springer-Verlag Berlin Heidelberg

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Yada, K. (2005). CODIRO: A new system for obtaining data concerning consumer behavior based on data factors of high interest determined by the analyst. In: Abraham, A., Dote, Y., Furuhashi, T., Köppen, M., Ohuchi, A., Ohsawa, Y. (eds) Soft Computing as Transdisciplinary Science and Technology. Advances in Soft Computing, vol 29. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-32391-0_57

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  • DOI: https://doi.org/10.1007/3-540-32391-0_57

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-25055-5

  • Online ISBN: 978-3-540-32391-4

  • eBook Packages: EngineeringEngineering (R0)

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