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Does a Market Sensitive Price Strategy Pay Off in an Oligopoly Market Disturbed by Competitors Without Any Concept?

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Book cover Operations Research Proceedings 2005

Part of the book series: Operations Research Proceedings ((ORP,volume 2005))

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Summary

We investigate the performance of four price strategies in a heterogeneous closed oligopoly with three firms: overhead calculations, target pricing, discount prices and random prices. Using simulation we try to find out, whether market sensitive prices are more successful than others.

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References

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Author information

Authors and Affiliations

  1. Department of Statistics and Operations Research, Karl-Franzens University Graz, Universitätsstraße 15, 8010, Graz, Austria

    Vera Hofer & Klaus Ladner

Authors
  1. Vera Hofer
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  2. Klaus Ladner
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Editor information

Editors and Affiliations

  1. Institute of Shipping Economics and Logistics Dept. Logistics Systems, University of Bremen, Universitätsallee GW1 Block A, 28359, Bremen, Germany

    Hans-Dietrich Haasis

  2. Faculty of Business Studies and Economics Chair of Logistics, University of Bremen, PO Box 33 04 40, 28334, Bremen, Germany

    Herbert Kopfer  & Jörn Schönberger  & 

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© 2006 Springer-Verlag Berlin Heidelberg

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Hofer, V., Ladner, K. (2006). Does a Market Sensitive Price Strategy Pay Off in an Oligopoly Market Disturbed by Competitors Without Any Concept?. In: Haasis, HD., Kopfer, H., Schönberger, J. (eds) Operations Research Proceedings 2005. Operations Research Proceedings, vol 2005. Springer, Berlin, Heidelberg . https://doi.org/10.1007/3-540-32539-5_74

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