Abstract
This paper describes the techniques used to dynamically generate personalized Web catalog pages in a prototype toolkit for the creation of adaptive Web stores. We focus on the integration of personalization strategies for selecting the layout and content of the catalog pages, with Natural Language Generation techniques, used to dynamically produce the descriptions of products, tailored to the individual user.
This work extends the SETA system, developed in the “Cantieri Multimediali” initiative funded by Telecom Italia. In particular, we thank Cristina Barbero for her contribution to the design and implementation of the NLG module described in this paper.
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Ardissono, L., Goy, A. (2000). Dynamic Generation of Adaptive Web Catalogs. In: Brusilovsky, P., Stock, O., Strapparava, C. (eds) Adaptive Hypermedia and Adaptive Web-Based Systems. AH 2000. Lecture Notes in Computer Science, vol 1892. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-44595-1_2
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DOI: https://doi.org/10.1007/3-540-44595-1_2
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