Abstract
Virtual Reality (VR) interfaces to e-commerce sites have recently begun to appear on the Internet, promising to make the e-shopping experience more natural, attractive, and fun for customers. Adaptivity is an important issue for these VR applications, because it would make them suitable for the 1-to-1 e-commerce strategies towards which sellers are increasingly driven. It is thus surprising that the introduction of adaptive features in VR stores remains a completely unexplored issue. This paper begins to face the problem, presenting and discussing ADVIRT, a first prototype of an adaptive VR store. In ADVIRT, a set of personalization rules exploits a model of the customer to adapt features of the VR store such as: (i) the display of different products in the store (e.g., shelf space, display spots, banners, audio advertising), (ii) the navigation aids available to the customer, (iii) the store layout, organization, and look.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Ardissono L., Goy A.: Tailoring the interaction with users in electronic shops. In: Proc. of UM99: 7th International Conference on User Modeling. Springer Verlag (1999) 35–44.
Ardissono L., Goy A., Meo R., Petrone G., Console L., Lesmo L., Simone C., Torasso P.: A configurable system for the construction of adaptive virtual stores. World Wide Web Journal 2 (1999) 143–159
Brutzman, D.: The Virtual Reality Modeling Language and Java. Communications of the ACM 41 6 (1998) 57–64
Chittaro L., Coppola P.: Animated Products as a Navigation Aid for E-commerce. In: Proc. of the CHI2000 Conference on Human Factors in Computing Systems, Extended Abstracts Volume. ACM Press, New York (2000) 107–108
Chittaro L., Coppola P., Ranon R.: New Directions for the Design of Virtual Reality Stores on the Web, in preparation (2000)
International Standard ISO/IEC 14772-1: 1997: The Virtual Reality Modeling Language. (1997) http://www.vrrnl.org/Specifications/VRML97/
Joerding T.: User Modeling for Electronic Catalogs and Shopping Malls in the World Wide Web. In: Proc. of the 1st Workshop on Adaptive Systems and User Modeling on the WWW(1997) http://fit.gmd.de/UM97/Joerdung.html
Joerding T.: A Temporary User Modeling Approach for Adaptive Shopping on the Web. In: Proc. of the 2nd Workshop on Adaptive Systems and User Modeling on the WWW (1999) http://wwwis.win.tue.nl/asum99/ioerding/ioerding.html
Rist T., André E., Muller J.: Adding Animated Presentation Agents to the Interface. In: Proc. of the IUI97 Conference on Intelligent User Interfaces, (1997) ACM Press 79–86
Serco Ltd.: How to Design a customer friendly on-line store. (1999) http://www.usabilitv.serco.com/pdfs/guidelines.pdf
Tilson R., Dong J., Martin S., Kieke E.: Factors and Principles Affecting the Usability of Four E-commerce Sites. In: Proc. of the 4th Conference on Human Factors and the Web (1998) http://www.research.att.com/conf/hfweb/index.html
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2000 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Chittaro, L., Ration, R. (2000). Adding Adaptive Features to Virtual Reality Interfaces for E-Commerce. In: Brusilovsky, P., Stock, O., Strapparava, C. (eds) Adaptive Hypermedia and Adaptive Web-Based Systems. AH 2000. Lecture Notes in Computer Science, vol 1892. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-44595-1_9
Download citation
DOI: https://doi.org/10.1007/3-540-44595-1_9
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-67910-3
Online ISBN: 978-3-540-44595-1
eBook Packages: Springer Book Archive