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Pacific Rim International Conference on Artificial Intelligence

PRICAI 2000: Advances in Artificial Intelligence. PRICAI 2000 Workshop Reader pp 24–30Cite as

A Sales Agent for Website Personalization

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Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 2112))

Abstract

In this paper we present the design and prototype implementation of a real-time, adaptive, ontology-based sales agent and recommendation engine. It supports the personalization of Internet services by taking into account product knowledge, sales expertise and customer preferences. Using a hybrid of ontology engineering and machine learning techniques, the sales agent resolves the start-up and knowledge management problems inherent in other web personalization technologies. It provides for the dynamic adaptation of customer profiles based on behavioral data and domain knowledge models. This approach is domain-independent and applicable to a wide-variety of web commerce and services sites.

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Author information

Authors and Affiliations

  1. Silver Egg Technology Co., Ltd., Daidomon Honbu Bldg. 5F, 9-22 Toyotsu-cho, Suita, Osaka, Japan

    Weiqin Chen, Ryan Shaw, Leif Mortenson & Tom Foley

  2. Institute of Scientific and Industrial Research, Osaka University, 8-1 Mihogaoka, Ibaraki, Osaka, 567, Japan

    Riichiro Mizoguchi

Authors
  1. Weiqin Chen
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  2. Ryan Shaw
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  3. Leif Mortenson
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  4. Tom Foley
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  5. Riichiro Mizoguchi
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Editor information

Editors and Affiliations

  1. CSIRO Mathematical and Information Sciences, 723 Swanston Street, Carlton, VIC 3053, Australia

    Ryszard Kowalczyk

  2. School of Computer Science and Information Technology, RMIT University, GPO Box 2476V, Melbourne, VIC 3001, Australia

    Seng Wai Loke

  3. Department of Computer and Information Science, Linköping University, 581 83, Linköping, Sweden

    Nancy E. Reed

  4. CSIRO Mathematical and Information Sciences, GPO Box 664, Canberra, ACT 2601, Australia

    Graham J. Williams

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© 2001 Springer-Verlag Berlin Heidelberg

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Chen, W., Shaw, R., Mortenson, L., Foley, T., Mizoguchi, R. (2001). A Sales Agent for Website Personalization. In: Kowalczyk, R., Loke, S.W., Reed, N.E., Williams, G.J. (eds) Advances in Artificial Intelligence. PRICAI 2000 Workshop Reader. PRICAI 2000. Lecture Notes in Computer Science(), vol 2112. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45408-X_4

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  • DOI: https://doi.org/10.1007/3-540-45408-X_4

  • Published:

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-42597-7

  • Online ISBN: 978-3-540-45408-3

  • eBook Packages: Springer Book Archive

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