Abstract
Marketing, which is a way and function to communicate enterprise and external circumstance changes with the environment development. Emarketing under the Internet environment changes the base of traditional marketing tactics and expands the concept of marketing. The paper expounds the innovation of E-marketing combination tactics from four aspects: product tactics innovation, price tactics innovation, marketing channel innovation and promotion tactics innovation.
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References
Fillip Ketle.Marketing (Asia edition), Beijing: Chinese People University Press, 1997
Huang Hengxue,Marketing Innovation, Beijing: Tsinghua University Press,1998
Zhang Xianfeng, Rebuild the agency sales channel. E-commerce in China.2000.7
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© 2001 Springer-Verlag Berlin Heidelberg
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Qin, Q., Xi, Z., Chen, J. (2001). The Innovation of E-marketing Combination Tactics. In: Kim, W., Ling, TW., Lee, YJ., Park, SS. (eds) The Human Society and the Internet Internet-Related Socio-Economic Issues. HSI 2001. Lecture Notes in Computer Science, vol 2105. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-47749-7_14
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DOI: https://doi.org/10.1007/3-540-47749-7_14
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-42313-3
Online ISBN: 978-3-540-47749-5
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