Abstract
A lot of research and development has pushed the limits of personalization far beyond where they were just a few years ago. Yet the major goals of personalization continue to elude us: serving customers what they want, when they want it. Is all this research being developed with pure science in mind, or do the new technologies actually solve real business needs? In this lecture, we will discuss the business needs around personalization. We will explore which technologies have been effective, and which haven’t been. We will discuss the importance of mixing technology with smart design to ensure that personalized features are intuitive and easy-to-use. We will also talk about personalization that doesn’t require technology.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2002 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Aaronson, J. (2002). Is Personalization All About Technology?. In: De Bra, P., Brusilovsky, P., Conejo, R. (eds) Adaptive Hypermedia and Adaptive Web-Based Systems. AH 2002. Lecture Notes in Computer Science, vol 2347. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-47952-X_1
Download citation
DOI: https://doi.org/10.1007/3-540-47952-X_1
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-43737-6
Online ISBN: 978-3-540-47952-9
eBook Packages: Springer Book Archive