Abstract
This paper points out that our traditional product and service development has been too much producer-based and product-focused. If we note that our customers are very active and creative, we can establish another new product and service development approach, where not only products but also processes will yield value.
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Fukuda, S. (2010). Product and Service Development with Customers. In: Pokojski, J., Fukuda, S., Salwiński, J. (eds) New World Situation: New Directions in Concurrent Engineering. Advanced Concurrent Engineering. Springer, London. https://doi.org/10.1007/978-0-85729-024-3_59
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DOI: https://doi.org/10.1007/978-0-85729-024-3_59
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