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Studying the Adoption of Mail2Tag: an Enterprise2.0 Tool for Sharing

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Book cover ECSCW 2011: Proceedings of the 12th European Conference on Computer Supported Cooperative Work, 24-28 September 2011, Aarhus Denmark

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Abstract

The Mail2Tag system leverages existing practices around enterprise email to move relevant information out from individual inboxes. With Mail2Tag users share information by emailing content to a special email address, such as CC to sometag@share.company.com, where ‘sometag’ can be any keyword. The system then adaptively redistributes the information based on profiles inferred from prior user activity in the system. In this way no changes to the email client are required for users to participate in the system and information is routed based on individual need, while the amount of information noise is reduced. We study the Mail2Tag system and its 20-month deployment in an organization as a lens to understand how to measure the adoption for this type of tool for sharing. We assess adoption via quantitative and qualitative measures and identify key factors that facilitate or constrain adoption. Our findings suggest that perceived usefulness is a key facilitator and that people are drawn to different levels of use depending on their social role in the organization. Each level of use is a valuable contribution in itself and should be accounted for when assessing adoption.

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Authors and Affiliations

  1. Palo Alto Research Center, Inc., Palo Alto, USA

    Les Nelson, Gregorio Convertino, Ed H. Chi & Rowan Nairn

Authors
  1. Les Nelson
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  2. Gregorio Convertino
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  3. Ed H. Chi
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  4. Rowan Nairn
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Corresponding author

Correspondence to Les Nelson .

Editor information

Editors and Affiliations

  1. Aabogade 34, Aarhus N., 8200, Denmark

    Susanne Bødker

  2. , Department of Computer Science, Aarhus University, 34 Aabogade, Aarhus, DK- 8200, Denmark

    Niels Olof Bouvin

  3. , Information Systems and New Media, University of Siegen, Hölderlinstr. 3, Siegen, 57068, Germany

    Volker Wulf

  4. Dept. Computer Science &, Information Systems, University of Limerick, Limerick, Ireland

    Luigina Ciolfi

  5. , Information Systems Department, University of Maryland, 1000 Hilltop Circle, Baltimore, 21250, USA

    Wayne Lutters

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© 2011 Springer-Verlag London Limited

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Nelson, L., Convertino, G., Chi, H., Nairn, R. (2011). Studying the Adoption of Mail2Tag: an Enterprise2.0 Tool for Sharing. In: Bødker, S., Bouvin, N., Wulf, V., Ciolfi, L., Lutters, W. (eds) ECSCW 2011: Proceedings of the 12th European Conference on Computer Supported Cooperative Work, 24-28 September 2011, Aarhus Denmark. Springer, London. https://doi.org/10.1007/978-0-85729-913-0_3

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  • DOI: https://doi.org/10.1007/978-0-85729-913-0_3

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  • Print ISBN: 978-0-85729-912-3

  • Online ISBN: 978-0-85729-913-0

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