Implementation and Use of Collaboration Technology in e-Learning: The Case of a Joint University-Corporate MBA

Abstract

This case study presents the lessons learned from the implementation and use of collaboration technology in the ongoing University of Georgia (UGA) Terry College of Business MBA programme created for the PricewaterhouseCoopers (PwC) North American Consulting Group. Reference to PwC or PwC Consulting will denote this specific group, not the entire PwC organisation. PwC Consulting’s primary goals were consultant retention and development through a flexible and customised MBA programme. The Terry College was interested in developing a strong position in the executive education market and an e-Learning infrastructure. The two-year MBA programme created for PwC was launched in October 1998, and graduated its second class in September 2001. The programme has been a huge success for both PwC Consulting and UGA. US News and World Report rated the programme one of the top online graduate programmes (Special Report: E-Learning, 2001).