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Motivation-Targeted Personalized UI Design: A Novel Approach to Enhancing Citizen Science Participation

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Book cover ECSCW 2013: Proceedings of the 13th European Conference on Computer Supported Cooperative Work, 21-25 September 2013, Paphos, Cyprus

Abstract

We report a preliminary exploration of the effectiveness of motivation-targeted UI design—a novel personalized approach to enhance online participation. The empirical setting was Butterflies and Moths of North America (BAMONA), a large-scale citizen science project. Using a combination of design intervention and classification of users based on their collective identification motivation, we show that stating the community’s mission on its website increases the likelihood of contribution among those who strongly identify with the project, but decreases likelihood of contribution among those with weak identification with the project. The findings contribute to theory and practice of social systems design by demonstrating how motivation-targeted design that can enhance online participation.

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Author information

Authors and Affiliations

  1. Polytechnic Institute of New York University, Brooklyn, New York, USA

    Oded Nov

  2. University of Alberta School of Business, Edmonton, Alberta, Canada

    Ofer Arazy

  3. Butterflies and Moths of North America, Bozeman, Montana, USA

    Kelly Lotts & Thomas Naberhaus

Authors
  1. Oded Nov
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  2. Ofer Arazy
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  3. Kelly Lotts
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  4. Thomas Naberhaus
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Corresponding author

Correspondence to Oded Nov .

Editor information

Editors and Affiliations

  1. Department of Computer Science, Aarhus University, Abogade 34, Aarhus, 8200, Denmark

    Olav W. Bertelsen

  2. C3RI, Sheffield Hallam University, Arundel Street 153, Sheffield, S1 2NU, United Kingdom

    Luigina Ciolfi

  3. Xerox Research Group Europe, chemin de Maupertuis 6, Grenoble, 38240, France

    Maria Antonietta Grasso

  4. Department of Computer Science, University of Cyprus, University Avenue 1, Aglantzia, Nicosia, 2109, Cyprus

    George Angelos Papadopoulos

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Nov, O., Arazy, O., Lotts, K., Naberhaus, T. (2013). Motivation-Targeted Personalized UI Design: A Novel Approach to Enhancing Citizen Science Participation. In: Bertelsen, O., Ciolfi, L., Grasso, M., Papadopoulos, G. (eds) ECSCW 2013: Proceedings of the 13th European Conference on Computer Supported Cooperative Work, 21-25 September 2013, Paphos, Cyprus. Springer, London. https://doi.org/10.1007/978-1-4471-5346-7_15

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  • DOI: https://doi.org/10.1007/978-1-4471-5346-7_15

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