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Brennan, R. (2014). Business-to-Business Marketing. In: Alhajj, R., Rokne, J. (eds) Encyclopedia of Social Network Analysis and Mining. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6170-8_270
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DOI: https://doi.org/10.1007/978-1-4614-6170-8_270
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