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International Conference on Internet Science

INSCI 2018: Internet Science pp 154–168Cite as

The Platform Effect: Analysing User Activity on Tumblr

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 11193))

Abstract

One of the fundamental aspects of online social network platforms is that they provide a number of core affordances. The actual mechanisms of these affordances vary in different platforms but their main purposes are similar: allowing users to create content and connect with each other. In this paper, we study user activity on Tumblr, we analyse user activity around the most popular posts in one year, reflecting on the effects of Tumblr’s affordances, communication style, and content discovery mechanisms on its users’ behaviour. Our findings show that the majority of user activity on Tumblr is non-verbal, users reblog and like posts but they rarely engage in conversations with others.

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Notes

  1. 1.

    https://unwrapping.tumblr.com/post/74972171775/user-mentions-tumblr-apps.

  2. 2.

    https://support.tumblr.com/post/132943845192/youve-asked-us-for-real-instant-messaging-and.

  3. 3.

    https://tumblr.zendesk.com/hc/en-us/articles/231855648-Replies.

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Author information

Authors and Affiliations

  1. King Saud University, Riyadh, Saudi Arabia

    Nora Alrajebah

  2. University of Southampton, Southampton, UK

    Leslie Carr & Thanassis Tiropanis

Authors
  1. Nora Alrajebah
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  2. Leslie Carr
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  3. Thanassis Tiropanis
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Corresponding author

Correspondence to Nora Alrajebah .

Editor information

Editors and Affiliations

  1. School of Journalism and Mass Communications, Saint Petersburg State University, St. Petersburg, Russia

    Svetlana S. Bodrunova

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Alrajebah, N., Carr, L., Tiropanis, T. (2018). The Platform Effect: Analysing User Activity on Tumblr. In: Bodrunova, S. (eds) Internet Science. INSCI 2018. Lecture Notes in Computer Science(), vol 11193. Springer, Cham. https://doi.org/10.1007/978-3-030-01437-7_13

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  • DOI: https://doi.org/10.1007/978-3-030-01437-7_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-01436-0

  • Online ISBN: 978-3-030-01437-7

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