Abstract
Existing usability testing methods using verbal reports and behavioural observations estimate the time consumed in different tasks and errors occurred therein etc., they fail to provide feedback on traits like attraction and excitement felt by users which is required for tourism websites to succeed. Thus there is a need to expand the usability parameters beyond cognitive measures like ease of use and efficiency etc. and into affective measures like attraction, enjoyment, excitement, etc. This study reports use of physiological measures within usability testing setup to measure affective parameters by means of galvanic skin response, eye tracker measures and behavioural responses. In light of the findings, this paper argues use of physiological measures as an objective, low cost and practical addition to usability testing practice to enrich the usability testing findings and pave way for website designers for affective improvements into their sites.
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Kumar, J., Kumar, J. (2019). Investigation of Usability Issues Through Physiological Tools: An Experimental Study with Tourism Websites. In: Ahram, T., Karwowski, W., Taiar, R. (eds) Human Systems Engineering and Design. IHSED 2018. Advances in Intelligent Systems and Computing, vol 876. Springer, Cham. https://doi.org/10.1007/978-3-030-02053-8_56
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DOI: https://doi.org/10.1007/978-3-030-02053-8_56
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