Design for Innovative Development in Construction Industry: Proposal Based on Comparative Analysis

Abstract

Houses for low incomes residential construction sector is one of the most prominent niches of the building industry in Brazil. However, the construction process continues handcrafted, which creates many errors and quality problems. To reach greater efficiency is necessary a large-scale production with repeatability, standardization, high productivity and an accurate management system. The construction process remains handcrafted, using concrete made on building site with masonry laid brick over brick, plaster, finish and hand paint and other operations. Such practice is prone to quality errors, which means in budget deviation, and the majority of construction enterprise transfer the cost to sales price. To lessen the cost of production, innovate design is required to avoid the penalization of customers to pay high price for low quality product. The inefficiency and the lack of innovative process reflection is visible by mismatching the budgeted cost and the completion cost always higher than estimated.