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Design of the Cogno Web Observatory for Characterizing Online Social Cognition

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Book cover Big Data Analytics (BDA 2018)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 11297))

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Abstract

It is important to occasionally remember that the World Wide Web (WWW) is the largest information network the world has ever seen. Just about every sphere of human activity has been altered in some way, due to the web. Our understanding of the web has been evolving over the past few decades ever since it was born. In its early days, the web was seen just as an unstructured hypertext document collection. However, over time, we have come to model the web as a global, participatory, socio-cognitive space. One of the consequences of modeling the web as a space rather than as a tool, is the emergence of the concept of Web observatories. These are application programs that are meant to observe and curate data about online phenomena. This paper details the design of a Web observatory called Cogno, that is meant to observe online social cognition. Social cognition refers to the way social discourses lead to the formation of collective worldviews. As part of the design of Cogno, we also propose a computational model for characterizing social cognition. Social media is modeled as a “marketplace of opinions” where different opinions come together to form “narratives” that not only drive the discourse, but may also bring some form of returns to the opinion holders. The problem of characterizing social cognition is defined as breaking down a social discourse into its constituent narratives, and for each narrative, its key opinions, and the key people driving the narrative.

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Notes

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Authors and Affiliations

  1. International Institute of Information Technology, Bangalore, India

    Srinath Srinivasa & Raksha Pavagada Subbanarasimha

Authors
  1. Srinath Srinivasa
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  2. Raksha Pavagada Subbanarasimha
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Corresponding author

Correspondence to Srinath Srinivasa .

Editor information

Editors and Affiliations

  1. Ashoka University, Sonepat, India

    Anirban Mondal

  2. IBM Research - India, New Delhi, India

    Himanshu Gupta

  3. University of Minnesota, Minneapolis, MN, USA

    Jaideep Srivastava

  4. IIIT, Hyderabad, India

    P. Krishna Reddy

  5. National Institute of Technology, Warangal, India

    D.V.L.N. Somayajulu

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Srinivasa, S., Subbanarasimha, R.P. (2018). Design of the Cogno Web Observatory for Characterizing Online Social Cognition. In: Mondal, A., Gupta, H., Srivastava, J., Reddy, P., Somayajulu, D. (eds) Big Data Analytics. BDA 2018. Lecture Notes in Computer Science(), vol 11297. Springer, Cham. https://doi.org/10.1007/978-3-030-04780-1_10

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  • DOI: https://doi.org/10.1007/978-3-030-04780-1_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-04779-5

  • Online ISBN: 978-3-030-04780-1

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