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The Art of Structuring pp 409–419Cite as

Structuring Governments’ Success Factors in Social Media

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Abstract

With the advent of social media, not only individuals and companies but also government institutions have started using these new ways of communication. Social media have raised hopes in serving as the Holy Grail to boosting the relationship between government and citizens. This has been attended by numerous recommendations from both practice and research regarding how governments should successfully leverage their social media activities. However, results show that success stories of governments using social media are still scarce. Therefore, it is crucial to critically evaluate success factors and to provide structured guidelines for governments’ behaviour on social media. In this paper, I use the categories ‘strategic embedding of social media’ and ‘effective interaction with citizens’ in order to structure these recommendations. This work is based on my Ph.D. thesis that Jörg has supervised.

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Author information

Authors and Affiliations

  1. University of Agder, Kristiansand, Norway

    Sara Hofmann

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  1. Sara Hofmann
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Correspondence to Sara Hofmann .

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Editors and Affiliations

  1. Department of Information Systems, University of Münster, Münster, Germany

    Katrin Bergener

  2. Department of Information Systems, University of Münster, Münster, Germany

    Michael Räckers

  3. Department of Information Systems, University of Münster, Münster, Germany

    Armin Stein

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Hofmann, S. (2019). Structuring Governments’ Success Factors in Social Media. In: Bergener, K., Räckers, M., Stein, A. (eds) The Art of Structuring. Springer, Cham. https://doi.org/10.1007/978-3-030-06234-7_38

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