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Combining Behavior Change Intentions and User Types to Select Suitable Gamification Elements for Persuasive Fitness Systems

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Book cover Persuasive Technology: Development of Persuasive and Behavior Change Support Systems (PERSUASIVE 2019)

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Abstract

The motivational impact of gamification elements differs substantially across users. To account for these differences, we investigate Hexad user types and behavior change intentions as factors to personalize gamifed, persuasive fitness systems. We conducted an online study (N = 179), measuring the perceived persuasiveness of twelve gamification elements using storyboards. Results show the applicability of the Hexad user type in the Physical Activity domain. Besides replicating correlations between gamification elements and user types, we also found correlations which were hypothesized in literature, but not yet shown. Our main contribution is to show that behavior change intentions influence the perception of gamification elements in general and affect the set of relevant elements for each user type. Since a static set of elements has been suggested for each user type so far, this is an important finding, leading to potentially more effective personalization approaches.

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Notes

  1. 1.

    https://doi.org/10.6084/m9.figshare.7380902.v1.

  2. 2.

    https://erb.cs.uni-saarland.de/, last accessed January 24, 2019.

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Authors and Affiliations

  1. German Research Center for AI (DFKI), Saarland Informatics Campus, Saarbrücken, Germany

    Maximilian Altmeyer, Pascal Lessel & Antonio Krüger

  2. Saarland University, Saarland Informatics Campus, Saarbrücken, Germany

    Linda Muller

Authors
  1. Maximilian Altmeyer
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  2. Pascal Lessel
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  3. Linda Muller
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  4. Antonio Krüger
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Corresponding author

Correspondence to Maximilian Altmeyer .

Editor information

Editors and Affiliations

  1. University of Oulu, Oulu, Finland

    Harri Oinas-Kukkonen

  2. University of Wollongong, Wollongong, NSW, Australia

    Khin Than Win

  3. Cyprus University of Technology, Limassol, Cyprus

    Evangelos Karapanos

  4. University of Oulu, Oulu, Finland

    Pasi Karppinen

  5. Cyprus University of Technology, Limassol, Cyprus

    Eleni Kyza

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Altmeyer, M., Lessel, P., Muller, L., Krüger, A. (2019). Combining Behavior Change Intentions and User Types to Select Suitable Gamification Elements for Persuasive Fitness Systems. In: Oinas-Kukkonen, H., Win, K., Karapanos, E., Karppinen, P., Kyza, E. (eds) Persuasive Technology: Development of Persuasive and Behavior Change Support Systems. PERSUASIVE 2019. Lecture Notes in Computer Science(), vol 11433. Springer, Cham. https://doi.org/10.1007/978-3-030-17287-9_27

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  • DOI: https://doi.org/10.1007/978-3-030-17287-9_27

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  • Online ISBN: 978-3-030-17287-9

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