Abstract
Textile labels contain important data for consumers about the care and maintenance of clothing, but the knowledge regarding the information being passed on by them is relatively scarce. Existing literature describes how people behave before and after buying clothes but there is few information about the comprehensibility of the graphic symbols that allow consumers to take care of the products. Some studies focus on analyzing the consumer literacy of this information. In this paper, we introduce the results of a survey applied among Brazilian respondents. The inquiry helped to understand the attention paid to labels by the consumers, and their capacity to read the symbols and apply them to clothing care. Based on quantitative and qualitative research, we also try to know the context in which the clothing care is done and by who, emphasizing the importance of developing solutions to enhance people’s understanding of this code.
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Alves, M.A.F., Falcão, G. (2020). Cut Me Off: An Exploratory Study About How the User Perceives the Information of Clothes Textile Labels. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 955. Springer, Cham. https://doi.org/10.1007/978-3-030-20227-9_64
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DOI: https://doi.org/10.1007/978-3-030-20227-9_64
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