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Innovation Strategy of Productive Farm—A Case on Taiwan Mushroom Industry

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Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 994))

Abstract

Taiwan edible mushroom has good quality and a reputation processing technology excellent, to enhance and extend the value chain, enhance the mushroom industry, diversified development and added value. Combine Leisure Farm in Taiwan edible mushroom industry business model. Edible mushroom Leisure Farm improves the economic value of agriculture, the development of agriculture experience economy; improve the quality of service activities. In Level 1 and Level 2 for the basic industries, the development of Level 3 travel services industries, the last is a combination of Level 6 industries’ development. In this paper, we offer a common value chain analysis of the construction of edible mushroom Leisure industries, and through personal interviewing, case analysis, to understand agribusiness industry value chain activities to achieve the value of innovation strategy. The study is Taiwan Edible mushroom agribusiness owners. Findings provide Farm and agribusiness the specific approach by the mushroom industry innovation strategy as a future reference for the management plan.

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Author information

Authors and Affiliations

  1. Department of Business Administration, Asia University, 500, Lioufeng Rd, Wufeng, Taichung, 41354, Taiwan, ROC

    Lin Shao-Chieh & Chen Shieh-Liang

  2. Doctoral Program in Strategy and Development of Emerging Industries, National Chi Nan University, University Road, Puli, Nantou Hsien, 54561, Taiwan, ROC

    Cheng Jen-Son

  3. Department of Leisure and Recreation Management, Asia University, 500, Lioufeng Rd, Wufeng, Taichung, Taiwan, ROC

    Lu Chia-Ju

Authors
  1. Lin Shao-Chieh
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  2. Cheng Jen-Son
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  3. Chen Shieh-Liang
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  4. Lu Chia-Ju
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Corresponding author

Correspondence to Lin Shao-Chieh .

Editor information

Editors and Affiliations

  1. Faculty of Information Engineering, Department of Information and Communication Engineering, Fukuoka Institute of Technology, Fukuoka, Japan

    Leonard Barolli

  2. Technical University of Catalonia, Barcelona, Spain

    Fatos Xhafa

  3. School of Business, University of New South Wales, Canberra, ACT, Australia

    Omar K. Hussain

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Shao-Chieh, L., Jen-Son, C., Shieh-Liang, C., Chia-Ju, L. (2020). Innovation Strategy of Productive Farm—A Case on Taiwan Mushroom Industry. In: Barolli, L., Xhafa, F., Hussain, O. (eds) Innovative Mobile and Internet Services in Ubiquitous Computing . IMIS 2019. Advances in Intelligent Systems and Computing, vol 994. Springer, Cham. https://doi.org/10.1007/978-3-030-22263-5_77

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