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The Relation Between Social Media and Students’ Academic Performance in Jordan: YouTube Perspective

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Book cover Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019 (AISI 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1058))

Abstract

This study aims mainly at analyzing the relationship between social media and students’ academic performance in Jordan in the context of higher education from a YouTube perspective. It intends to explore the benefits this relationship may have in enhancing students; leaning and improving their academic performance. To successfully reach its aims, this study proposes a new model aiming at verifying the relationship of social Bookmarking, YouTube Features, Perceived Usefulness, Use of Social Media, on Jordanian students’ academic performance. To verify the validity of the proposed model, data were analyzed using Smart PLS using structural equations modeling (SEM). Data were collected from Yarmouk University in Jordan covering all the levels of study at the university. An electronic questionnaire was conducted for a target of 360 students who participated in this study. The findings of the study revealed that Social Bookmarking, YouTube Features, Perceived Usefulness, Use of Social Media are important factors to predict students’ academic performance in relation to using social networking media for e-learning purposes in Jordan.

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Author information

Authors and Affiliations

  1. Faculty of Applied Social Sciences, University Sultan Zainal Abidin, Kuala Terengganu, Terengganu, Malaysia

    Mohammed Habes

  2. Faculty of Engineering & IT, The British University in Dubai, Dubai, UAE

    Said A. Salloum

  3. Faculty of Engineering & IT, University of Fujairah, Fujairah, UAE

    Said A. Salloum

  4. Faculty of Economics and Management Sciences, University Sultan Zainal Abidin, Kuala Terengganu, Malaysia

    Mahmoud Alghizzawi

  5. University of Manouba, Manouba, Tunisia

    Mahmoud Alghizzawi & Chaker Mhamdi

  6. Al Buraimi University College, Al Buraymi, Oman

    Chaker Mhamdi

Authors
  1. Mohammed Habes
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  2. Said A. Salloum
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  3. Mahmoud Alghizzawi
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  4. Chaker Mhamdi
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Corresponding author

Correspondence to Said A. Salloum .

Editor information

Editors and Affiliations

  1. Cairo University, Giza, Egypt

    Aboul Ella Hassanien

  2. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

  3. Ain Shams University, Cairo, Egypt

    Mohamed Fahmy Tolba

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Habes, M., Salloum, S.A., Alghizzawi, M., Mhamdi, C. (2020). The Relation Between Social Media and Students’ Academic Performance in Jordan: YouTube Perspective. In: Hassanien, A., Shaalan, K., Tolba, M. (eds) Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019. AISI 2019. Advances in Intelligent Systems and Computing, vol 1058. Springer, Cham. https://doi.org/10.1007/978-3-030-31129-2_35

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