Abstract
Over the past decade, the growing prevalence of smartphone has motivated museums to bring out the guide service in the form of a mobile app. However, not many museums are actively embracing cutting-edge technology. Therefore, this study aims at proposing a design blueprint of a visitor-centered art museum guide app that guarantees its usability. For integrated approach of quantitative and qualitative analysis, we conducted the eye-tracking, survey, and in-depth interview by selecting five art museum mobile apps. We then analyzed which apps are the most efficient by analyzing the number of page steps and the time through the required task of the mobile app, as well as the problem area for each app. Through the results of this experiment, it contributes to identifying and solving the existing problems of app-aided exhibition services and provides insights into the digital strategies of the visitor-centered museum.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Samis, P., Michaelson, M.: Creating the Visitor-Centered Museum. Routledge, London (2016)
Bradburne, J.M.: Foreword. In: Tallon, L., Walker, K. (eds.) Digital Technologies and the Museum Experience, p. 264. AltaMira Press, Plymouth (2008)
Economou, M., Meintani, E.: Promising beginnings? Evaluating museum mobile phone apps. In: Rethinking Technology in Museums Conference Proceedings (2011)
Wang, C.S.: An AR mobile navigation system integrating indoor positioning and content recommendation services. World Wide Web 22, 1241–1262 (2019)
The Art Newspaper: Special Report on Art’s Most Popular Exhibition and museum visitor figures 2018 (2019)
Forbes, T.: Native or Not? Why a Mobile Web App Might Be Right for Your Museum. https://mobileappsformuseums.wordpress.com/2011/08/05/native-or-not-why-a-mobile-web-app-might-be-right-for-your-museum/
Sayre, S.: Bring it on: ensuring the success of BYOD programming in the museum environment. In: MW2015: Museums and the Web 2015 (2015)
Cunliffe, D., Kritou, E., Tudhope, D.: Usability evaluation for museum web sites. Mus. Manag. Curatorsh. 19, 229–252 (2001)
Kabassi, K.: Evaluating websites of museums: state of the art. J. Cult. Herit. 24, 184–196 (2017)
Othman, M.K., Petrie, H., Power, C.: Measuring the usability of a smartphone delivered museum guide. Procedia - Soc. Behav. Sci. 97, 629–637 (2013)
Tupikovskaja-Omovie, Z., Tyler, D.J., Dhanapala, S., Hayes, S.: Mobile app versus website: a comparative eye-tracking case study. Int. J. Soc. Behav. Educ. Econ. Bus. Ind. Eng. 9, 3251–3258 (2015)
Cho, H., Powell, D., Pichon, A., Kuhns, L.M., Garofalo, R., Schnall, R.: Eye-tracking retrospective think-aloud as a novel approach for a usability evaluation. Int. J. Med. Inform. 129, 366–373 (2019)
Acknowledgments
This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea government (NRF-2019R1A2C1007042 & NRF-2019-Global Ph.D. Fellowship Program) and also, supported by Institute for Information & communications Technology Promotion (IITP) grant funded by the Korea government (MSIT) (R7124-16-0004, Development of Intelligent Interaction Technology Based on Context Awareness and Human Intention Understanding).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Chang, M., Yi, T., Lai, P.Y., Lee, J.H., Lee, JH. (2020). Analysis of Art Museums’ Visitor Behavior and Eye Movements for Mobile Guide App Design. In: Ahram, T., Karwowski, W., Vergnano, A., Leali, F., Taiar, R. (eds) Intelligent Human Systems Integration 2020. IHSI 2020. Advances in Intelligent Systems and Computing, vol 1131. Springer, Cham. https://doi.org/10.1007/978-3-030-39512-4_173
Download citation
DOI: https://doi.org/10.1007/978-3-030-39512-4_173
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-39511-7
Online ISBN: 978-3-030-39512-4
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)