The Effective Marketing Channels of Agricultural Products in the Artificial Intelligence Environment

Abstract

The development of artificial intelligence is changing our living conditions and consumption patterns, and then it has a profound impact on the traditional marketing methods. But at present, there are few researches on the application of artificial intelligence in agricultural product marketing. The purpose of this paper is to explore the effective channel of agricultural product marketing based on artificial intelligence. Explore the marketing channels of agricultural products, carry out field visits and personal interviews with agricultural enterprises and self-employed households, conduct questionnaire surveys on consumers, and use the survey data to analyze, to explore the prospects and obstacles of new media marketing of agricultural products. The experimental results show that 100% of consumers who choose to buy agricultural products online will choose supermarkets or convenience stores, but the proportion of consumers who choose wholesale market of agricultural products trade is 0%. Only 32.6% of consumers also choose to buy in the mobile vegetable market, while those who do not choose to buy agricultural products online basically choose supermarkets or convenience stores. The proportion of consumers who choose the wholesale market of agricultural products trade is 0%. Good new media marketing can open up the main battlefield of offline stores, supermarkets and convenience stores, which is an effective way to cultivate loyal consumers.