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World Conference on Information Systems and Technologies

WorldCIST 2020: Trends and Innovations in Information Systems and Technologies pp 654–663Cite as

Augmented Reality Technologies Selection Using the Task-Technology Fit Model – A Study with ICETS

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1160))

Abstract

The emergence of Augmented Reality (AR) to enhance online and offline customer experiences is fueling great opportunities and multiple business cases. This paper examines how the AR technologies are selected by the Infosys Center for Emerging Technologies Solutions (ICETS) to develop solutions for various global users. A combination of interviews, emails, questions and a survey methodology was used to understand how the AR set up is selected with the users, where these technologies are being employed, the strengths and limitations, and where there is continued development with partners to mature. The iterative process enabled the mapping of user expectations and values to the technology characterisitcs to select the AR technology for a specific task. The Task Technology Fit (TTF) model was used to explain the theory for how user expectations and technology characteristics can be used to determine fit especially where the technology is still maturing.

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Author information

Authors and Affiliations

  1. Department of Digitalisation, Copenhagen Business School, Copenhagen, Denmark

    Nageswaran Vaidyanathan

Authors
  1. Nageswaran Vaidyanathan
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Correspondence to Nageswaran Vaidyanathan .

Editor information

Editors and Affiliations

  1. Departamento de Engenharia Informática, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. FEUP, Universidade do Porto, Porto, Portugal

    Luís Paulo Reis

  4. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

  5. Faculty of Electrical Engineering, University of Montenegro, Podgorica, Montenegro

    Irena Orovic

  6. Universidade Portucalense, Porto, Portugal

    Fernando Moreira

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Vaidyanathan, N. (2020). Augmented Reality Technologies Selection Using the Task-Technology Fit Model – A Study with ICETS. In: Rocha, Á., Adeli, H., Reis, L., Costanzo, S., Orovic, I., Moreira, F. (eds) Trends and Innovations in Information Systems and Technologies. WorldCIST 2020. Advances in Intelligent Systems and Computing, vol 1160. Springer, Cham. https://doi.org/10.1007/978-3-030-45691-7_61

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