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Factors Affecting Online Shopping Intention Through Verified Webpages: A Case Study from the Gulf Region

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Recent Advances in Intelligent Systems and Smart Applications

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 295))

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Abstract

Increasing sales is the main objective of any business. In the past, the sellers displayed their products, and the customer came to try and buy it. But after the new invention (the Internet), there is a new shopping platform called online shopping. Each society has its culture and specificities that change or influence their intentions. This research examined the Gulf States to find out the basic factors that affect their intentions to buy from the Internet. Several factors were chosen in this study. These factors were adopted through the results obtained through the initial questionnaire published in the study community. The study population was specific to the GCC (Gulf Cooperation Council) countries (citizens and residents) to determine their priorities for online shopping. The data collected for this research was carried out through the publication of the questionnaire in some universities in the targeted countries of the study society in addition to real customers who already shopped through online stores. To analyze these data, different methods of analysis (descriptive analysis, multiple regression analysis, dummy variables, and ANOVA test for hypothesis testing) were used. The results found that customers in the study community do care about some factors such as payment methods, discounts, ease to use, ordering method, and verified page rather than other factors chosen through this study like security, product quality, shipping, warranty, and order status. In this study, one of the factors was studied carefully because it has a unique characteristic, and it is the verified pages because it entered the market in recent years and there is not a lot of research written on this topic. Thus, in this research, we will find its value on the customer’s intention to make new purchasing through new websites.

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Correspondence to Mohanaad Shakir .

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Survey Items

Survey Items

 

Questions

Sources

1

I will strongly recommend online shopping to others

[17, 34]

2

I have strong possibility to purchase from online shops

3

I will likely visit online stores to shop for my needs

4

I have high intention to purchase products through online shops

5

When I hear a price discount announcement I immediately buy that product

[30]

6

I am more likely to buy brands that on sale

7

It is extremely easy to prove the size, numbers, measure of products on online shopping

[23]

8

It is extremely easy to find the right products on online shopping

9

It is extremely easy to shop online

Humaira (2008)

10

Webpages contain all necessary information about products and processes (product information, purchasing, return, cancelation, delivery etc)

11

The website described the delivery method of the products in details

[34]

12

The website informed customers in advance of expected delivery time and charges involved

13

The websites provided the carrier’s mane and tracking mode of shipping

14

The ability to track my shipment with my mobile devices

[31]

15

It is easy to make return/ exchanges through online shops

16

The online stores have clear return policy

17

The website indicated how products can be ordered step by step

[34]

18

The website offered instructions for the whole process of ordering

19

The websites described the way to order the product in detail

 

20

The websites provided customers with detail instructions on how to check their order

[34]

21

The websites provided customers a link to check their order status

22

Customers could receive an e-mail to confirm whether or not the order process was successful

23

It is extremely easy to cancel and return the order on online shopping

24

The websites explained the return policy for the products it sold in detail

[34]

25

The website provided a detailed instruction of product return procedure

26

The website showed whether or not the money back guarantee is available

27

The websites provided the service policy for its customers such as installation and maintenance service

28

The website explained various ways to pay for the product

[34]

29

The websites showed detailed instructions on how to pay for the product

30

The websites explained each payment method available in detail

31

The website provided the guarantee that customers’ personal information is protected online

[34]

32

The website showed that it could protect credit card information by encryption during a transaction

33

The websites provided third-party authentication, Hacker safe, Trustee, and Verisign Secured to show that consumers’ personal information is safety

34

The website provided quality certification of the product (e.g. ISO quality certification)

[34]

35

The websites provided other users’ comments on product quality

[14]

36

The websites presented expert comments on product quality

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Alnaseri, M., Örs, M., Sheker, M., Shakir, M., Muttar, A.K. (2021). Factors Affecting Online Shopping Intention Through Verified Webpages: A Case Study from the Gulf Region. In: Al-Emran, M., Shaalan, K., Hassanien, A. (eds) Recent Advances in Intelligent Systems and Smart Applications. Studies in Systems, Decision and Control, vol 295. Springer, Cham. https://doi.org/10.1007/978-3-030-47411-9_5

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