Rich Media 2.0: A Methodology to Enhance Media Information Construction for Creating a Better User Experience

Abstract

With the development of technology, there are more and more emerging new definitions in circulation. For instance, a definition of Rich Media has been created, one which does not take a specific form for internet communication media. Rich Media refers to the methods of information transmission through animation, sound, video, and interactive mediums. Such a social phenomenon reveals people’s reactions and the way they explore between technology and information transmission. This, in turn, reflects the combination of information transmission and technology required to create a better user experience. Based on this phenomenon and our current situation, the current definition of Rich Media has its limitations. Such limitations often lead to the over-acceptance of new technologies. Whenever the new technology appears, people try to apply it to every object without considering whether it is suitable or not. It is important therefore to pay attention to the new technology. The methodology proposed here can help build up information construction to verify whether a better user experience is achieved. This paper explores argues for this efficient methodology – Rich Media 2.0, a methodology to enhance Media information construction to create a better user experience.