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Gender Difference in Preference for Apple Watch Dial Interface

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Human Interface and the Management of Information. Designing Information (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12184))

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Abstract

This study uses the dial interface of Apple Watch Series 5 as a research sample to explore the preferences of different genders for the visual style of the Apple Watch dial interface, and analyze the gender differences in consumer visual perception of the Apple Watch interface. In order to summarize the aesthetic emotions of the visual style of the Apple Watch dial interface by different genders. A total of 114 observers participated in this experiment, and analyzed the experimental data collected from 58 males and 56 females. The single-sample t-test and independent sample t-test results show that the visual style of the Apple Watch dial interface is favored by consumers. In terms of visual aesthetics, compared with females, males have a higher preference for the visual interface of Apple Watch. In addition, it is also speculated that males are more receptive to visually complex interfaces than females. According to the results of regression analysis, male groups tend to be more rational and regular, and prefer technological visual interface; while female groups tend to be more active and sensitive. The simple interface, simple style and diversified functions make female consumers have great fun and practicability, and they pay more attention to intelligent life. This study can help to understand the aesthetic preferences of different gender consumers for the visual interface style of products, and provide design strategies for the interface design of consumer electronic products.

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Authors and Affiliations

  1. The Graduate Institute of Design Science, Tatung University, Taipei, 10491, Taiwan

    Jian Wang & Yen Hsu

  2. Jincheng College of Nanjing University of Aeronautics and Astronautics, Nanjing, 210000, China

    Jian Wang

Authors
  1. Jian Wang
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  2. Yen Hsu
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Corresponding author

Correspondence to Jian Wang .

Editor information

Editors and Affiliations

  1. Tokyo University of Science, Tokyo, Japan

    Sakae Yamamoto

  2. Tokyo City University, Tokyo, Japan

    Hirohiko Mori

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Wang, J., Hsu, Y. (2020). Gender Difference in Preference for Apple Watch Dial Interface. In: Yamamoto, S., Mori, H. (eds) Human Interface and the Management of Information. Designing Information. HCII 2020. Lecture Notes in Computer Science(), vol 12184. Springer, Cham. https://doi.org/10.1007/978-3-030-50020-7_11

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  • DOI: https://doi.org/10.1007/978-3-030-50020-7_11

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50019-1

  • Online ISBN: 978-3-030-50020-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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