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Factors Influencing Mobile Tourism Recommender Systems Adoption by Smart Travellers: Perceived Value and Parasocial Interaction Perspectives

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Design, Operation and Evaluation of Mobile Communications (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12216))

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Abstract

This study aims to investigate the role of perceived value and parasocial interaction that encourages smart travellers in adopting mobile tourism recommendation systems (MTRS). This research is conducted by distributing an online questionnaire and obtained 172 respondents. The results show that functional, hedonic, and social value affect the perceived usefulness of the tourism recommendation system. While social interaction is only influenced by social value, both perceived usefulness and parasocial interaction affect the smart traveller’s intention to use and recommend MTRS. Thus, this research contributes both on practices and theory, in particular revealing the perceived values of MTRS and their impact on parasocial interaction and adoption intention, which is rarely explored in the literature.

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Acknowledgement

This research has been supported by PDUPT as part of the project entitled “Pengembangan Konsep Tourism Information Service Untuk Smart Experience Pariwisata di Indonesia”. It also has been supported by Ministry of Research, Technology and Higher Education of the Republic of Indonesia through a “Penelitian Kompetitif Nasional – Penelitian Pasca Doktor”.

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Authors and Affiliations

  1. The University of Papua, Manokwari, West Papua, 98314, Indonesia

    Dedi I. Inan

  2. Universitas Negeri Semarang, Gunungpati, Semarang, Jawa Tengah, 50229, Indonesia

    Zaenal Abidin

  3. Universitas Indonesia, Depok, Jawa Barat, 16424, Indonesia

    Achmad Nizar Hidayanto, Muhammad Erlangga Rianto, Fadhlan Zakiri & Muhammad Dimas Praharsa

  4. Kasetsart University, Bangkok, Thailand

    Kongkiti Phusavat

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  1. Dedi I. Inan
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  2. Zaenal Abidin
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  4. Muhammad Erlangga Rianto
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  5. Fadhlan Zakiri
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Correspondence to Achmad Nizar Hidayanto .

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Editors and Affiliations

  1. University of Central Florida, Florida, FL, USA

    Gavriel Salvendy

  2. University of West Florida, Pensacola, FL, USA

    June Wei

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Inan, D.I. et al. (2020). Factors Influencing Mobile Tourism Recommender Systems Adoption by Smart Travellers: Perceived Value and Parasocial Interaction Perspectives. In: Salvendy, G., Wei, J. (eds) Design, Operation and Evaluation of Mobile Communications. HCII 2020. Lecture Notes in Computer Science(), vol 12216. Springer, Cham. https://doi.org/10.1007/978-3-030-50350-5_5

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  • DOI: https://doi.org/10.1007/978-3-030-50350-5_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50349-9

  • Online ISBN: 978-3-030-50350-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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