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International Conference on Applied Human Factors and Ergonomics

AHFE 2020: Advances in Industrial Design pp 892–898Cite as

Research and Practice on the Design Method of Cultural Output for Small Commodities Based on “Without Thought Design”

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1202))

Abstract

Small commodity economy is an important branch of China’s market economy. However, in the design process of small commodities, there is a lack of consideration of cultural attributes and other issues. Without thought design is a design method that pays attention to the user’s psychological feeling, which can help small commodities to enhance their cultural value. This paper summarizes the methods of without thought design by combing the methods of without thought design and combining with the methods of “looking for relevance” in the theory of without thought design. Through two small commodity design cases, it shows how to integrate cultural experience into small commodity design through the without thought design method. Finally, it verifies the feasibility and effectiveness of this method through questionnaire. This study will enhance the cultural brand competitiveness and commercial value of small commodities through design theory and method.

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Author information

Authors and Affiliations

  1. East China University of Science and Technology, Shanghai, 200237, People’s Republic of China

    Junnan Ye, Siyao Zhu, Menglan Wang, Jingyang Wang & Xu Liu

Authors
  1. Junnan Ye
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  2. Siyao Zhu
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  3. Menglan Wang
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  4. Jingyang Wang
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  5. Xu Liu
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Corresponding author

Correspondence to Junnan Ye .

Editor information

Editors and Affiliations

  1. Dipartimento di Architettura, Universitàdegli Studi G.d’Annunzio”, Pescara, Pescara, Italy

    Giuseppe Di Bucchianico

  2. Department of Industrial Design, University of Illinois at Urbana Champaign, Champaign, IL, USA

    Cliff Sungsoo Shin

  3. University of Notre Dame, Indiana, IN, USA

    Scott Shim

  4. System Design and Management, Keio University, Tokyo, Japan

    Shuichi Fukuda

  5. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Gianni Montagna

  6. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Cristina Carvalho

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Cite this paper

Ye, J., Zhu, S., Wang, M., Wang, J., Liu, X. (2020). Research and Practice on the Design Method of Cultural Output for Small Commodities Based on “Without Thought Design”. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_115

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  • DOI: https://doi.org/10.1007/978-3-030-51194-4_115

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51193-7

  • Online ISBN: 978-3-030-51194-4

  • eBook Packages: EngineeringEngineering (R0)

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