Skip to main content
SpringerLink
Log in
Book cover

International Conference on Applied Human Factors and Ergonomics

AHFE 2020: Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure pp 236–242Cite as

Research on Branding of Historic Cities Under the Background of Social Change: A Case Study of Suzhou

  • Conference paper
  • First Online:

  • 910 Accesses

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1214))

Abstract

Suzhou, a historic city located in the Yangtze River Delta region, with rapid economic development, is facing challenges and opportunities in building its city brand. From the perspective of social change, using the methods of questionnaire survey and in-depth interview, this paper tries to study the brand image of Suzhou city in different periods through the viewpoints from local respondents of different age and background to come up with and analyze the problems encountered by current Suzhou city brand image building, proposing creative strategies and thinking.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  • Adams, J.S.: Residentil structure of midwestern cities. Ann. Assoc. Am. Geogr. 60(1), 37–62 (1970)

    Article  Google Scholar 

  • Zhu, X.: Research on visual application of suzhou city brand image. Dissertation Suzhou University (2014)

    Google Scholar 

  • Reitzes, D.C.: Urban images: a social psychological approach. Sociol. Inquiry 53(2/3), 314–332 (1983)

    Article  Google Scholar 

  • Campkin, B.: Urban image and legibility in king ‘s cross, London. Adv. Art Urban Futures 4, 63–79 (2004)

    Google Scholar 

  • Kelley, C.A.: Brand leadership: building assets in the information society. J. Consum. Mark. 18(1), 75–83 (2001)

    Article  Google Scholar 

  • Chen, X.: Cognitive evolution and model analysis of brands. Enterpr. Reform Manag. 3, 6–8 (2001)

    Google Scholar 

  • Yan, G., Zhao, H., Qin Y., Chen, C., He, J., Xu, J., Lu, J., Li, X.: Data mining of national and regional media image—based on the perspective of cognitive psychology and computer natural language processing technology. Acad. Monthly, (07), 163–170 (2015)

    Google Scholar 

  • Dong, Y., Rong, C., He, L.: Impact of service brand sensitivity on consumer choice. Bus. Res. 08, 202–204 (2009)

    Google Scholar 

  • Wang, L., Zhao, G., Hao, J.: Monitoring and analysis of urban expansion based on RS. Geospatial Information, 13(02), 147–149 + 14 (2015)

    Google Scholar 

  • Gao, G.: Talking about the design and promotion of tourism city brand image. Popular Literat. 01, 134–135 (2010)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. International Center for Innovation Design, SJTU (ICID-SJTU) Master Student, Shanghai Jiao Tong University, Shanghai, China

    Shan Huang

Authors
  1. Shan Huang
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Shan Huang .

Editor information

Editors and Affiliations

  1. Faculty of Architecture, Wroclaw University of Science and Technology, Wroclaw, Poland

    Jerzy Charytonowicz

Rights and permissions

Reprints and permissions

Copyright information

© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Huang, S. (2020). Research on Branding of Historic Cities Under the Background of Social Change: A Case Study of Suzhou. In: Charytonowicz, J. (eds) Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1214. Springer, Cham. https://doi.org/10.1007/978-3-030-51566-9_32

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-51566-9_32

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51565-2

  • Online ISBN: 978-3-030-51566-9

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation