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International Symposium on Business Modeling and Software Design

BMSD 2020: Business Modeling and Software Design pp 240–256Cite as

Understanding the Augmented and Virtual Reality Business Ecosystem: An e3-value Approach

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Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 391))

Abstract

In recent years, augmented and virtual reality have increasingly gained attention. To date, a multitude of solutions has been developed and implemented both in research and in practice. As a result, these technologies create new business opportunities. Particularly in Germany, a variety of startups tried to enter the market. By analyzing 141 tech startups, this paper visualizes the 25 generic roles and value streams within the augmented and virtual reality business ecosystem using the e3-value method. Furthermore, we evaluate the model with semi-structured interviews to verify validity. Practitioners can use the model to identify competitors or collaboration opportunities. Theoretically, our research contributes to the body of knowledge by systematically depicting the services related to augmented and virtual reality. Finally, we provide directions for future research.

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Notes

  1. 1.

    Crunchbase is accessible via http://www.crunchbase.com.

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Acknowledgement

The authors would like to thank the reviewers for their constructive feedback. This research is funded by the “Graduiertenkolleg va-eva: Vertrauen und Akzeptanz in erweiterten und virtuellen Arbeitswelten” at the University of Osnabrück (https://www.vaeva.uni-osnabrueck.de).

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Authors and Affiliations

  1. Accounting and Information Systems, Osnabrück University, Osnabrück, Germany

    Julian Schuir & Frank Teuteberg

  2. Information Management and Information Systems, Osnabrück University, Osnabrück, Germany

    Jannis Vogel & Oliver Thomas

  3. Smart Enterprise Engineering, German Research Center for Artificial Intelligence, Osnabrück, Germany

    Oliver Thomas

Authors
  1. Julian Schuir
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  2. Jannis Vogel
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  3. Frank Teuteberg
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  4. Oliver Thomas
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Correspondence to Julian Schuir .

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Editors and Affiliations

  1. Faculty of Information Sciences, University of Library Studies and Information Technologies, Sofia, Bulgaria

    Boris Shishkov

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Schuir, J., Vogel, J., Teuteberg, F., Thomas, O. (2020). Understanding the Augmented and Virtual Reality Business Ecosystem: An e3-value Approach. In: Shishkov, B. (eds) Business Modeling and Software Design. BMSD 2020. Lecture Notes in Business Information Processing, vol 391. Springer, Cham. https://doi.org/10.1007/978-3-030-52306-0_15

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  • DOI: https://doi.org/10.1007/978-3-030-52306-0_15

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