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Constructing Emotional Weak Labels for Online Shopping Platform Based on Product Attribute and Relevance

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2020 International Conference on Applications and Techniques in Cyber Intelligence (ATCI 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1244))

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Abstract

Based on the product review corpus, it is difficult to accurately analyze the emotional polarity of candidate emotion words without considering the domain-oriented emotional polarity weak tags. In order to solve this problem, this paper proposes a method for calculating the weak tags of word sentiment polarity based on product attributes and relevance. Based on the obtained subject and attributes of the goods, the user’s satisfaction with them and the relevance between them and the candidate emotion words are calculated by using enhanced point mutual information. Finally, the value of the emotional polarity weak label of the candidate emotional word is calculated according to the satisfaction degree and the degree of association. Experimental results show that calculating the emotional polarity labels of candidate emotion words can effectively improve the accuracy of emotion classification.

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Acknowledge

This Research work was supported in part by 2018 Cultivation Project of Top Talent in Anhui Colleges and Universities (Grant No. gxbjZD15), in part by 2019 Anhui Pro-vincial Natural Science Foundation Project (Grant No. 1908085MF189).

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Correspondence to Shunxiang Zhang .

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Yu, H., Zhang, S. (2021). Constructing Emotional Weak Labels for Online Shopping Platform Based on Product Attribute and Relevance. In: Abawajy, J., Choo, KK., Xu, Z., Atiquzzaman, M. (eds) 2020 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2020. Advances in Intelligent Systems and Computing, vol 1244. Springer, Cham. https://doi.org/10.1007/978-3-030-53980-1_19

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