Abstract
The goal of this article is to establish a multi-level homogeneous electricity marketing management network in electric power enterprises, relying on advanced cloud data network technology to fully realize the cloud data management of electricity marketing business, optimize and reorganize business processes, innovate service methods, and strengthen Improve supervision and management capabilities, and improve corporate decision-making and management. This paper adopts Oracle large-scale relational database as data storage and BEA WebLogic as application server. Based on cloud data technology and communication technology, it conducts innovative research on the integration of marketing management and cloud data technology. Power enterprise’s power marketing management integrates an innovative system.
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Jia, D. (2021). Fusion Innovation of Marketing Management and Cloud Data Technology. In: Abawajy, J., Choo, KK., Xu, Z., Atiquzzaman, M. (eds) 2020 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2020. Advances in Intelligent Systems and Computing, vol 1244. Springer, Cham. https://doi.org/10.1007/978-3-030-53980-1_31
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DOI: https://doi.org/10.1007/978-3-030-53980-1_31
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