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International Conference on Applications and Techniques in Cyber Security and Intelligence

ATCI 2020: 2020 International Conference on Applications and Techniques in Cyber Intelligence pp 28–34Cite as

Evaluation Model Construction and Empirical Analysis of Rural E-Commerce Logistics Service Quality

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1244))

Abstract

Taking the rural e-commerce logistics service as the research object, this paper analyzes its characteristics and influencing factors, constructs the evaluation system of rural e-commerce logistics service quality, and uses the AHP and fuzzy comprehensive evaluation method to establish the evaluation model. The research shows that the evaluation result of rural e-commerce logistics service quality in Wuhan city is good, which is in an important period from “good” to “excellent”.

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Acknowledgements

This work was supported by the grants from Hubei Provincial Collaborative Innovation Centre of Agricultural E-Commerce (Wuhan Donghu University Research [2019] No. 17 Document).

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Authors and Affiliations

  1. Business School, Wuchang University of Technology, Wuhan, Hubei, China

    Yulin Luo

  2. School of Management, Wuhan Donghu University, Wuhan, Hubei, China

    Yuehua Bai

Authors
  1. Yulin Luo
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  2. Yuehua Bai
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Corresponding author

Correspondence to Yuehua Bai .

Editor information

Editors and Affiliations

  1. Distributed System and Security Research Cluster, Faculty of Science, Engineering and Built Environment, Deakin University, Geelong, VIC, Australia

    Jemal H. Abawajy

  2. Department of Information Systems and Cyber Security, The University of Texas at San Antonio, San Antonio, TX, USA

    Kim-Kwang Raymond Choo

  3. Shanghai University of Medicine and Health Sciences, Shanghai, China

    Zheng Xu

  4. University of Oklahoma, Norman, OK, USA

    Mohammed Atiquzzaman

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© 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Luo, Y., Bai, Y. (2021). Evaluation Model Construction and Empirical Analysis of Rural E-Commerce Logistics Service Quality. In: Abawajy, J., Choo, KK., Xu, Z., Atiquzzaman, M. (eds) 2020 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2020. Advances in Intelligent Systems and Computing, vol 1244. Springer, Cham. https://doi.org/10.1007/978-3-030-53980-1_5

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