Abstract
Objective: As one of the new electronic trading forms of agricultural products, the research on the necessity and strategy of customized agricultural informatization under the background of big data era was carried out in this paper. Methods: A questionnaire survey based on 147 respondents was used and the results were analyzed by statistical software. Results: Statistical results showed that more than half of the respondents had purchased agricultural products through online channels in the past three months, and the preference for online channels and acceptability of customized agricultural informatization were different among the age groups. Even though the satisfaction was not high due to various reasons, most respondents were still willing to provide targeted support for the agricultural products they were satisfied with. That’s a good signal for online sales of agricultural products and the development of agricultural informatization. Conclusion: Effective strategies of customized agricultural informatization could be developed from five aspects of target group, theme, content design, consumer drainage and business model. In addition, accurate demand positioning, quality products and efficient logistics played important supporting roles too.
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Acknowledgements
This work was supported by the grants from Hubei Provincial Collaborative Innovation Center of Agricultural E-Commerce (under Construction) (Wuhan Donghu university research [2019] No. 17 Document).
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Lin, J. (2021). Customized Agricultural Informatization in Big Data Era. In: Abawajy, J., Choo, KK., Xu, Z., Atiquzzaman, M. (eds) 2020 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2020. Advances in Intelligent Systems and Computing, vol 1244. Springer, Cham. https://doi.org/10.1007/978-3-030-53980-1_74
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DOI: https://doi.org/10.1007/978-3-030-53980-1_74
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