Abstract
This paper is part of a broader study of which the objective is to investigate, map, and discuss the UX throughout the consumer journey when buying apparel online. Clothes possess some characteristics best explored by touch, but this is not possible in online shopping. Consumers are expected to make decisions based on product presentations composed mainly of visual and textual descriptions. In this paper we intend to discuss users’ views towards online shopping and to do so, we have chosen an exploratory approach as our first practical step and conducted exploratory interviews with 24 women, in Portugal, to understand their feelings towards buying clothes online. In a previous study, we conducted exploratory interviews with 19 people in Brazil. We drew a parallel between the two sets of interviews to find differences and similarities.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Reagan, C.: That sweater you don’t like is a trillion-dollar problem for retailers. These companies want to fix it. CNBC.com (2019). https://www.cnbc.com/2019/01/10/growing-online-sales-means-more-returns-and-trash-for-landfills.html. Accessed 8 Mar 2020
Weathers, D., Sharma, S., Wood, S.L.: Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. J. Retail. 83, 393–401 (2007)
Flavián, C., Gurrea, R., Orús, C.: The effect of product presentation mode on the perceived content and continent quality of web sites. Online Inf. Rev. 33(6), 1103–1128 (2009)
Blanco, C.F., Sarasa, R.G., Sanclemente, C.O.: Effects of visual and textual information in online product presentations: looking for the best combination in website design. Eur. J. Inf. Syst. 19(6), 668–686 (2010)
Wang, Q., Dai, Y.: The influence of online product presentation and seller reputation on the consumers’ purchase intention across different involvement products. In: Proceedings of the Pacific Asia Conference on Information Systems, PACIS 2013 (2013)
Yi, W., Chen, C., Chen, J., Liu, H.: The effects of online product presentations on purchase intention. Technol. Econ. Dev. Econ. 24(5), 2045–2064 (2018)
Li, M., Wei, K.K., Tayi, G.K., Tan, C.H.: The moderating role of information load on online product presentation. Inf. Manag. 53(4), 467–480 (2015). https://doi.org/10.1016/j.im.2015.11.002
MacInnis, D.J., Price, L.L.: The role of imagery in information processing: review and extensions. J. Consum. Res. 13(4), 473 (1987)
Lutz, K.A., Lutz, R.J.: Imagery-eliciting strategies: review and implications of research. Adv. Consum. Res. 5, 611–620 (1978)
Schwarz, N.: Feelings as information: informational and motivational functions of affective states. In: Higgins, E.T., Sorrentino, R.M., (eds.) Handbook of Motivation and Cognition, pp. 527–561. The Guilford Press, New York (1990)
Schwanenflugel, P.J., Harnishfeger, K.K., Stowe, R.W.: Context availability and lexical decisions for abstract and concrete words. J. Mem. Lang. 27, 499 (1988)
Walters, G., Sparks, B., Herington, C.: The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers. J. Travel. Res. 46, 24–34 (2007)
Nowlis, S.M., Mandel, N., McCabe, D.B.: The effect of a delay between choice and consumption on consumption enjoyment. J. Consum. Res. 31, 502–510 (2004)
Flavián, C., Gurrea, R., Orús, C.: The influence of online product presentation videos on persuasion and purchase channel preference: the role of imagery fluency and need for touch. Telemat. Inform. 34, 1544–1556 (2017)
Yoo, J., Kim, M.: The effects of online product presentation on consumer responses: A mental imagery perspective. J. Bus. Res. 67(11), 2464–2472 (2014). https://doi.org/10.1016/j.jbusres.2014.03.006
Armstrong, G., Kotler, P.: Marketing: an introduction. In: 12th Globa. Essex, Pearson (2015). 672 p
Peck, J., Childers, T.L.: Individual differences in haptic information processing: the “need for touch” Scale. J. Consum. Res. 30, 430–442 (2003)
Gasson, S.: Human-centered vs. user-centered approaches to information system design. J. Inf. Technol. Theory Appl. 5(2), 29–46 (2003)
Mason, A.M., De Klerk, H.M., Sommervile, J., Ashdown, S.P.: Consumers’ knowledge on sizing and fit issues: a solution to successful apparel selection in developing countries. Int. J. Consum. Stud. 32, 276–284 (2008)
Wood, D.J.: Corporate social performance revisited. Acad. Manag. Rev. 16, 691–718 (1991)
Bardin, L.: Análise de conteúdo. In: 1st ed. São Paulo: Edições 70 (2011)
Petrova, P.K., Cialdini, R.B.: Evoking the imagination as a strategy of influence. In: Handbook of Consumer Psychology (2015)
Bozzi, C., Mont’Alvão, C.: E-Commerce Em Interfaces Digitais: Identificando Problemas Ergonomicos. In: Anais do 16° USIHC – Congresso Internacional de Ergonomia e Usabilidade de Interfaces Humano Computador. Florianópolis (2017)
Bedford, A.: Trustworthiness in Web Design: 4 Credibility Factors. Nielsen Norman Group (NN/g) (2016). https://www.nngroup.com/articles/trustworthy-desig
Rao, A.R., Qu, L., Ruekert, R.W.: Signaling unobservable product quality through a brand ally. J. Mark. Res. 36, 258–268 (1999)
Sion, L.: Delivery in the age of Amazon. Bringg Delivery Technologies Ltd., Israel (2019)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Bozzi, C., Neves, M., Mont’Alvão, C. (2021). An Exploratory Approach Towards Fashion E-tail. In: Ahram, T., Taiar, R., Langlois, K., Choplin, A. (eds) Human Interaction, Emerging Technologies and Future Applications III. IHIET 2020. Advances in Intelligent Systems and Computing, vol 1253. Springer, Cham. https://doi.org/10.1007/978-3-030-55307-4_8
Download citation
DOI: https://doi.org/10.1007/978-3-030-55307-4_8
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-55306-7
Online ISBN: 978-3-030-55307-4
eBook Packages: EngineeringEngineering (R0)