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International Baltic Conference on Databases and Information Systems

DB&IS 2020: Databases and Information Systems pp 161–175Cite as

A Little Bird Told Me: Discovering KPIs from Twitter Data

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1243))

Abstract

The goal of our research and experiments is to find the definitions and values of key performance indicators (KPIs) in unstructured text. The direct access to opinions of customers served as a motivating factor for us to choose Twitter data for our experiments. For our case study, we have chosen the restaurant business domain. As in the other business domains, KPIs often serve as a solution for identification of current problems. Therefore, it is essential to learn which criteria are important to restaurant guests. The mission of our Proof-of-Concept KPI discovery tool presented in this paper is to facilitate the explorative analysis taking Twitter user posts as a data source. After processing tweets with Stanford CoreNLP toolkit, aggregated values are computed and presented as visual graphs. We see our tool as an instrument for data discovery applicable, for example, to define new qualitative and quantitative KPIs based on the values found in the graph. The graph represents a complete view of aggregated data that corresponds to the search results according to the user-defined keywords, and gives easy access to detailed data (tweets) that, in its turn, leads to better understanding of the post context and its emotional coloring.

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Author information

Authors and Affiliations

  1. Faculty of Computing, University of Latvia, Raina Blvd. 19, Riga, Latvia

    Janis Zemnickis, Laila Niedrite & Natalija Kozmina

Authors
  1. Janis Zemnickis
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  2. Laila Niedrite
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  3. Natalija Kozmina
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Corresponding author

Correspondence to Janis Zemnickis .

Editor information

Editors and Affiliations

  1. Department of Computer Systems, Tallinn University of Technology, Tallinn, Estonia

    Tarmo Robal

  2. Department of Software Science, Tallinn University of Technology, Tallinn, Estonia

    Hele-Mai Haav

  3. Department of Software Science, Tallinn University of Technology, Tallinn, Estonia

    Jaan Penjam

  4. Institute of Computer Science, University of Tartu, Tartu, Estonia

    Raimundas Matulevičius

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Zemnickis, J., Niedrite, L., Kozmina, N. (2020). A Little Bird Told Me: Discovering KPIs from Twitter Data. In: Robal, T., Haav, HM., Penjam, J., Matulevičius, R. (eds) Databases and Information Systems. DB&IS 2020. Communications in Computer and Information Science, vol 1243. Springer, Cham. https://doi.org/10.1007/978-3-030-57672-1_13

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  • DOI: https://doi.org/10.1007/978-3-030-57672-1_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-57671-4

  • Online ISBN: 978-3-030-57672-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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