Abstract
Influence maximization, aiming to select k seed users to influence the rest of users maximally, is a fundamental problem in social networks. Due to its well-known NP-hardness, great efforts have been devoted to developing scalable algorithms in the literature. However, the scalability issue is still not well solved in the time-sensitive influence maximization problem when propagation incurs a certain amount of time delay and only be valid before a deadline constraint, because all possible time delays need to be enumerated along each edge in a path to calculate the influence probability. Existing approaches usually adopt a path-based search strategy to enumerate all the possible influence spreading paths for a single path, which are computationally expensive for large social networks. In this paper, we propose a novel scalable time-sensitive influence maximization method, STIM, based on time-based search that can avoid a large number of repeated visits of the same subpaths and compute the influence probability more efficiently. Furthermore, based on time-based search, we also derive a new upper bound to estimate the marginal influence spread efficiently. Extensive experiments on real-world networks show that STIM is more space and time-efficient compared with existing state-of-the-art methods while still preserving the influence spread quality in real-world large social networks.
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Acknowledgment
The work was supported in part by grants of Natural Science Foundation 61972291, Natural Science Foundation of Hubei Province 2018CFB519 and 2018CFB616, Fundamental Research Funds for the Central Universities 413000078, The Key program of New Generation Information Technology Innovation of the Ministry of Education 2019J01011.
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Zhu, Y., Ding, K., Zhong, M., Wei, L. (2020). STIM: Scalable Time-Sensitive Influence Maximization in Large Social Networks. In: Nah, Y., Cui, B., Lee, SW., Yu, J.X., Moon, YS., Whang, S.E. (eds) Database Systems for Advanced Applications. DASFAA 2020. Lecture Notes in Computer Science(), vol 12114. Springer, Cham. https://doi.org/10.1007/978-3-030-59419-0_8
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