Abstract
In my paper I write about three methods which are generally used and accepted in social sciences and market research, and can be effectively applied – not in a standard way, but innovatively – during the development of online interfaces, too. At the beginning of the paper I present how user interface research has become an indispensable component of web development, considering popular demand for ergonomic, user-friendly web pages and applications. The topic is also relevant from a business point of view, considering how web developments involving users prove to yield superior results.
There are several methods available for user surveys and researching. The appropriate choices and following through with the research (methodology, detail, depth) are subject to available funding and professional standards. There are many ways to do research, and even the most rudimentary research or survey always produces results.
In the following paper after a brief methodology overview (qualitative – quantitative, attitude – behavior, context and history, graphs and charts baser on C. Rohrer and McCrindle Research), I will go on to describe some of the common and lesser-used methods in UX research, even some which are not included in the chart but useful nonetheless. The latter account for innovative methods. It is these methodologies my study focuses on: participant observation, mental model research and various projective tests. For each method I describe its (standard) offline and its (innovative) online applications, and drawing on my own practice, I also describe their safe and reliable application to online surfaces. I present each method through case studies.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Rohrer, C.: When to Use Which User-Experience Research Methods. Nielsen Norman Group (2014). xdstrategy.com, https://www.xdstrategy.com/wp-content/uploads/2018/08/When-to-Use-Which-User-Experience-Research-Methods-2014-10-12-Print.pdf. Accessed 13 May 2020
McCrindle, M.: Emerging research-methods-infographic mc-crindle-research. https://www.slideshare.net/markmccrindle/emerging-researchmethodsinfographic-mccrindleresearch. Accessed 13 May 2020
Eysenck, M.W., Keane, M.T.: Cognitive Psychology, 5th edn. Psychology Press, Taylor & Francis Group, East Sussex (2005)
Herendy, C.: “Mental images” mental and conceptual models. https://ergomania.eu/mental-images-mental-and-conceptual-models-1/. Accessed 13 May 2020
Weinschenk, S.: 100 Things Every Designer Needs to Know About People (Voices That Matter). New Riders, Berkeley (2012)
Don, N.: Some observations on Mental Models [Norman] – Mental Models Research (2009). https://phdproject01.wordpress.com/2009/05/06/some-observations-on-mental-models-norman-mental-models-research/. Accessed 13 May 2020
Nielsen, J.: Design of SunWeb: Sun Microsystems’ Intranet. https://www.nngroup.com/articles/1994-design-sunweb-sun-microsystems-intranet/. Accessed 13 May 2020
Snyder, C.: Prototyping: The Fast and Easy Way to Design and Refine User Interfaces. Morgan Kaufmann Publishers, San Francisco (2003)
Young, I.: Mental Models: Aligning Design Strategy with Human Behavior. Rosenfeld Media, Brooklyn, New York (2008)
Babbie, E.: The Practice of Social Research. Wadsworth, Cengage Learning, Belmot, CA (2010)
Gordon, W., Langmaid, R.: Qualitative Market Research, 1st edn. Gower Publishing Company Limited, Brookfield (1988)
Herendy, C.: How to research people’s first impressions of websites? Eye-tracking as a usability inspection method and online focus group research. In: Godart, C., Gronau, N., Sharma, S., Canals, G. (eds.) I3E 2009. IAICT, vol. 305, pp. 287–300. Springer, Heidelberg (2009). https://doi.org/10.1007/978-3-642-04280-5_23
Herendy, C.: Weboldal-fejlesztés: innovatív és hagyományos módszerek II. Médiakutató (2009). http://epa.oszk.hu/03000/03056/00034/EPA03056_mediakutato_2009_tavasz_04.html. Accessed 13 May 2020
Herendy, C.: 20. századi módszertanok a 21. századi UX kutatásban JEL-KÉP: Kommunikáció közvélemény media 2018, vo. 2, pp. 29–44 (2018)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Herendy, C. (2020). Using Traditional Research Methods in Contemporary UX Surveying. In: Stephanidis, C., Marcus, A., Rosenzweig, E., Rau, PL.P., Moallem, A., Rauterberg, M. (eds) HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies. HCII 2020. Lecture Notes in Computer Science(), vol 12423. Springer, Cham. https://doi.org/10.1007/978-3-030-60114-0_8
Download citation
DOI: https://doi.org/10.1007/978-3-030-60114-0_8
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-60113-3
Online ISBN: 978-3-030-60114-0
eBook Packages: Computer ScienceComputer Science (R0)